Wednesday, June 8, 2011

Focus on Fashion, Part II

More from Good Housekeeping 1936!

"April Into Summer"
So, the magazine arranged for these clothes "to be displayed on living models the first week of April" at shops and department stores in Hartford, Buffalo, New York, Cincinnati, Portland, St. Louis, Louisville, and Des Moines. How cool is that?

And these... "Bright young people are now buying the sort of clothes they can wear immediately and also right through summer." I love the echoes of Evelyn Waugh's "Bright Young Things" across the pond here. The dresses on these two pages came in sizes 12 to 20 and cost between $16.95 to a whopping $25.

For the bride:

So elegant, aren't they? The bride, the mother of the bride, and bridesmaids in lovely gowns with timeless elegance.


I love this: "Colored accessories are gay, but don't overdo them. Match bag and gloves, bag and belt, shoes and bag, or hat and bag."

Yes! A shopping service! But wait... there are three more pages of clothes to order!

AND, as if that weren't enough! There are two pages of patterns to choose from, costing 45 cents each. And the magazine even offered "The Sewing Room: The Fashion Salon presents a model sewing room equipped with modern conveniences, which we cordially invite you to visit at 57th Street and 8th Avenue, N. Y. C."

Just wow...

Phew. And that still isn't all the gorgeousness in this one issue. Part III will cover make-up! See you next time!


  1. It is so wonderful to see these, enjoying your blog x

  2. I'd love to have every item!
    Glad you like the blog!!